B2B Marketing Insider
B2B Marketing Insider is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. This blog focuses on emerging and social media topics such as lead generation, search marketing, online media, and social strategies, channels, tools and tactics for the B2B marketer.
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Recent blog post
The 2014 Content Marketing Imperative
We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. And according to Harvard Business Review, “ Solution Selling is Dead ” because talking ...4 days ago
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