Most of us have heard about Maslow’s hierarchy of human needs - you know, the need to gratify hunger, thirst, shelter before moving up to less elemental things. But a hierarchy of human needs relative to our digital life? Absolutely. …
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Utility versus diversion: What consumers are doing online is critical to branding success
http://www.brandsimple.com/blog/2009/06/23/utility-vers... -
Social networking inside the company helps employees act appropriately on-brand outside
http://www.brandsimple.com/blog/2009/06/02/social-netwo...(image courtesy of M. Keefe via Flickr) Tweeting, texting, posting , poking - we all know that social networking helps us keep in touch with what’s going on out there. It’s been my observation that many companies are using the same digital tactics and techniques to help its employees keep in touch with what’s going on in there - inside the organization, that is. …
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My interview with Dan Schwabel
http://www.brandsimple.com/blog/2009/05/19/my-interview...I recently had the pleasure of being interviewed by Dan Schwabel, the leading personal branding expert for Gen-Y, and founder of the popular site, PersonalBrandingBlog.com. During our conversation, he asked me questions about both the basics of building strong brands, and the changing dynamics of branding in a digital world. …
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Things I’ve found from June 6th to June 9th
http://spatiallyrelevant.org/2009/06/09/things-ive-foun...here you go, been slacking for a couple of days or more: Top 20 Reasons Why Hiroki Should Be Employee Of The Month Social networking inside the company helps employees act appropriately on-brand outside Tech has taken us for a ride Will Your Brand Survive the Next Decade? Things VCs Never Say Chronicles of a Sales Leader: Tough Times Call for Solid Leadership 50 Product Managers In Twitter That Are Worth A Follow
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5 Blog Posts I Love This Week
http://www.beawealthyentrepreneur.com/blog/marketing-ti...Here are this weeks 5 interesting read that hit it for me. If you know of any good blog I should be reading? Please let me know in comments and I’ll add them to my RSS feed. Here we go with my favorite posts this week: Doing good can be very good for a brand’s bottom line By Adamson from brandsimple.com Love this article, help to know how our brand affect the profit we make in our business. A must read. Six Ways to Get Million-Dollar Feedback from Your Customers By Kevin Stirtz from amazingserviceguy.com We need to get
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Brand Architect
http://www.collings.co.zaBrandDigital | BrandSimple
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Lista de dicas
http://planstation.blogspot.com/2009/03/lista-de-dicas....Coisas bacanas que tenho lido, visto e pesquisado nos últimos dias. Brand Mix Brand Driven Innovation Brand Simple Connected Generation Make it Great! Brand Gym Blog Marketing Alternatif Trendtopia Undoboy - design brings happiness 6F
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CoolMarketingStuff
http://coolmarketingstuff.comBrandSimple
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