Chief Marketing Technologist by Scott Brinker
Blog on the intersection of marketing and technology featuring topics such as marketing software, the convergence of marketing and IT, new agency and marketing department organizations, and the emerging field of semantic marketing.
Recent blog post
One CMO’s advice for getting started with agile marketing
Sometimes an idea is just ready to happen and is simultaneously discovered by multiple people at once. A famous example is when Newton and Leibniz independently invented calculus. Another is agile marketing. Some years ago, after agile software developmen...2 days ago
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