Thanks to Anon for this insightful comment, left on the post below, about the morphing world of users and audience: "The metaphor I keep coming back to on this is Folk Music. If you look at an open mic session, the "audience" turns up and sometimes, some people join in. …
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By The People, For The People
http://www.collaboratemarketing.com/modernmarketing/2008/05/by-the-people-f.html -
Is Your Audience A Bunch Of Users?
http://www.collaboratemarketing.com/modernmarketing/2008/05/your-audience-.htmlLast year, I was told by a grand fromage at Microsoft that an important part of the company's shift from software to media was changing its view of customers - from many users to a single audience. Historically, MS has sold software to individuals who use it for their own disparate needs. …
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Google's TV Strategy Goes Live
http://www.collaboratemarketing.com/modernmarketing/2008/05/googles-tv-st-1.htmlThe statement, "Television is a great way to reach new customers who might not be familiar with your product or service," is about as bland as it gets - but not when it's coming from Google. The company has launched its TV media planning and buying service on the Dish network in the US which has 14m subscribers. …
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289 blog reactions
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La télévision : solution au manque de temps?
http://www.blog-introduction.fr/jecoute/la-television-soluti...un article du blog Modern Marketing
7 days ago in Blog Introduction : Marketing interactif et créativité by JeanDubearnes · Authority: 3 -
Finance
http://itfinances.netGoogle’s TV Strategy Goes Live May 2nd, 2008 at 04:40am Under Uncategorized Student Loans Consolidation wrote an interesting post today on Here’s a quick excerpt The statement, “Television is a great way to reach new customers who might not be familiar with your product or service,” is about as bland as it gets - but not when it
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Google’s TV Strategy Goes Live
http://opensocialhowto.com/2008/05/02/googles-tv-strategy-go...Dish network in the US which has 14m subscribers. A quick peek at the demo shows that its effectively just an extension of AdWords and it must have media execs everywhere choking on their flat whites. And no doubt there will be a f Original post by Modern Marketing - Blog by Collaborate PR & Marketing
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Put down the loudhailer - and get on your soapbox
http://autoscopia.com/blog/?p=21How The Soap Box Beat The Loudhailer
8 days ago in Autoscopia - charity marketing in a digital renaissance by BradleyBell · No authority yet -
Don’t They Have Jobs?
http://opensocialhowto.com/2008/04/30/dont-they-have-jobs/If you take Wikipedia as a kind of unit, all of Wikipedia, the whole project–every page, every edit, every talk page, every line of code, in every language that Wikipedia exists in–that represents something like the cu Original post by Modern Marketing - Blog by Collaborate PR & Marketing
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Don’t They Have Jobs?
http://itfinances.net/2008/04/30/dont-they-have-jobs/FeedbackDaily.com wrote an interesting post today on Here’s a quick excerpt This is a question I get asked a lot by people who are trying to understand where people find the time to participate online. My normal answer is that they do less of other stuff - including
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Data Is Behaviour
http://opensocialhowto.com/2008/04/25/data-is-behaviour/happening in a complex world. Now, as people increasingly lead their lives online, we have information about what is actually happening in a complex world. So, for example, instead of mocking-up profiles of typical customers to help g Original post by Modern Marketing - Blog by Collaborate PR & Marketing
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Jaiku | Dino Demopoulos
http://chroma.jaiku.comWhy Ads Don't Work In A Gift Economy Fetched from del.icio.us/chromacomms 4 days, 1 hour ago. Add Comment
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P2P vs The Rational Consumer
http://opensocialhowto.com/2008/04/23/p2p-vs-the-rational-co...if you create competitive advantage for a living) most brand owners (certainly in the music industry) are still doggedly following their yellow brick road to the fictional land of the rational consumer. The gift economy, free culture, Original post by Modern Marketing - Blog by Collaborate PR & Marketing
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Opportunity-To-Speak?
http://opensocialhowto.com/2008/04/09/opportunity-to-speak/led launch which we duly did. It was great. Even the grand fromage of said motor firm was excited about doing something different. However, having spent half a lifetime selling the idea in and securing required funds, the tone o Original post by Modern Marketing - Blog by Collaborate PR & Marketing
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