The Fourth Gimbal
The Fourth Gimbal is a business-to-business blog, probably of interest to senior executives implementing transformational change and consultants seeking a new angle. My primary reason for initiating this blog is to start a debate on the role of organisational personality as a potential source of uniqueness in the B2B services sector. What is organisational personality? How can it be understood and applied as a differentiator. Why are traditional marketing techniques failing the services sector? How would you define your organisation's personality? Is there a methodology? Where would you start? If these questions interest you, join the debate. And if the name intrigues you, start reading. All will be revealed!
Recent blog post
Value of Subjective Assessment for Organisations
It was Senator Robert Kennedy who, in 1968, commented that there is more to life than GDP. He was correct. You just have to consider how the UK’s long-term growth in GDP has impacted upon our existing measure of national well-being . The fact of the matte...158 weeks ago
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