Blogs / The Sales Execution Blog

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1. A Sales Messaging Parable

   http://www.dsgconsulting.com/blog/?p=13

   Once there was a CIO who read a magazine.  He saw an ad for a new server tool that would revolutionize his business.  The ad said “Simplify Your Server” and featured a picture of a server tower falling into a rippling pool of water.  The CIO saw other ads and he began to hear some buzz about this …

   67 days ago

2. How visible is your pipeline? Pt.2

   http://www.dsgconsulting.com/blog/?p=11

   Sales managers’ interactions with their salespeople is critical to increasing pipeline visibility and improving the quality of pipeline data within SFA systems. Sales managers have the ability to provide an accurate lens for executives to look through and see what will likely happen in the future. …

   109 days ago

3. How visible is your pipeline? Pt.1

   http://www.dsgconsulting.com/blog/?p=10

   Clearly understanding your customer’s buying milestones is essential to pipeline visibility. Without clearly understanding where your salespeople are in the customer’s internal buying process, you can’t know if a particular opportunity is merely possible, probable, or a sure close. …

   116 days ago

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What this blog is about

1. marketing
2. sales
3. customer conversations
4. sales messaging