Geek out of water

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Marketing for geeks. Is there such a thing? I'm Typemock's tech evangelist. What this means is that I speak two languages: developer and marketing. I do activities as both, and talk to the two audiences. I'm looking at technology and communication, and analyze both to see how to better communicate, persuade and change. And I'm a geek, so things like games will probably pop up once and again.
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Recent blog post

  1. “7 Steps for writing your first test” Slides

    Here are the slides from my Sela Developer Practices 2013 talk:   PS: If you were not one of the thousands in attendance, I’m doing it as a Typemock webinar, Thursday May 9th. Register here...

    2 weeks ago

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