Social media in our days became ubiquitous. It is very hard to find a company that has no presence in social media. However, not everything is clear in this area. Some companies are fascinated with results that the social media brings for them, some are disappointed. This blog is designed to produce objective weighing all pros and cons of social media. The second part of my blog, digital analytics is tightly connected with social media as if you want to think objectively you have to use some measurements and digital analytics provides them. At the same time digital analytics is more comprehensive term than social media as it includes other element of Internet infrastructure such as websites and search engines, which are not parts of social media.
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Effect of Social Media on Crowdfunding
In this blog post I would like to share the results of research on crowdfunding and social media that I competed recently. Crowdfunding is a form of collaborative social media. Even though crowdfunding can function without social media, this phenomenon ha...33 weeks ago
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