Zeroside

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Zeroside is the brainchild of Tim Lapetino and Jason Adam, partners of brand design firm Hexanine. This is our place for conversation on the issues and curiosities of graphic design and branding. hexanine design, Tim Lapetino, Jason Adam, brand identity, logo design, website, identity, identity, design, naming, brand design, interface design, visual communications, Strategic Brand Design, Strategic Brand Storytelling, syndicate, syndicate of strategy and style, strategy, style

Recent blog post

  1. Musings: History Matters to Everyone

    Our short musings on design, branding, business and the human condition. History isn’t just words on a page, dates, or events of the past. History tells us where we’ve been, what we’ve done, and how we’ve gotten where we are. It provides context, connects...

    5 weeks ago

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