International Marketing and International Market Research
Our company is focused on marketing and exporting U.S.-manufactured products to Southeast Asia. The global marketplace has greatly expanded cross-border consumer awareness and enabled widespread cultural hybridization – but differences still exist. Companies that enter a new market without preparing an adequate international marketing strategy do so at their own peril – often a very costly mistake. We create these short articles summarizing some of our research to build awareness about the need for rebranding when entering a foreign market. Our primary focus for international marketing is labeling, packaging, and rebranding of products that are successful in the U.S. and are likely to have a market abroad. Our international market research is focused on the consumer specialty goods industries in Southeast Asia and occasionally the world at large.
Recent blog post
Why Go Global? 6 Benefits of International Expansion
Photo by Kenyee Business has to scale up to meet the demands of this global market. The scaling-up process is unavoidable. - Richard Parsons, former CEO and Chairman of Time Warner The answer to “Why go global?” is a simple one. If you want your business ...64 weeks ago
User reviewsPersonal attacks are NOT allowed
Please read our comment policy