China Advertising and Marketing Insight | littleredbook.cn

http://www.littleredbook.cn/ Technorati Authority: 410 Littleredbook's focus is on advertising campaigns in China. Our purpose is to provide access to relevant info, case studies, and learning resources, to open China to those marketers looking to successfully conquer the Middle Kingdom.

Recent blog post

1. Guinness; Tapping the androgynous market?

   When I think of the brand Guinness, I think of dark, heavy frothy beer; perfect for a late night drink, perhaps in a semi-modern, upscale bar; usually during a causal business meeting; “business drunk” (which I’m told is similar to “rich drunk” but have y...

   4 days ago

Recent Influential Reactions

1. One billion invisible Chinese.
   2 weeks ago in Social Media Today

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