Neuromarketing

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News and commentary on neuromarketing - the use of brain science in marketing, advertising, and sales. Topics include neuroscience research, neuroeconomics, neuroethics, fMRI, and more.
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Recent blog post

  1. Persuade with Silky Smooth Copy

    It shouldn’t surprise Neuromarketing readers that choice of words is important when writing headlines, taglines, or copy, but brain scans show how specific words can have the same meaning but activate different areas of the brain. Emory University researc...

    2 days ago

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