New Media and Marketing
Nothing has changed consumer behavior more than the Internet and new media. However while new media is a great part of any integrated marketing initiative it alone will not save your brand. What's needed today is whole new approach on how we view consumers and customers along with a process to ensure that everything we do is tied back to brand and business objectives.
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The Millennial generation
Approximately one of three people alive in the world today is a member of the Millennial generation, now 1.7 billion strong, born in the 1980s and 1990s. According to some demographers, America’s 80 million Millennials constitute a bigger generation than...1 day ago
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