Where marketing fella meets the geek
How much time do we invest in understanding our customers? Are we more interested in broadcasting our thoughts? Is marketing primarily a listening role or broadcasting responsibility? I have always been fascinated with marketing and technology. Most fundamental marketing principles have not changed, however we are now blessed with many powerful tools to increase market understanding. papercupfone.com aims to show how we can use new technology to streamline marketing processes, derive moment of truth and market our products cost-effectively. The philosophy is simple: we no longer need to be the biggest loudmouth to win in the marketplace; if we understand our customers’ behavior, we could simply converse with our customers with a ‘cup phone’... it is effective, affordable and personal. We are only looking at the tip of the iceberg now, let’s see how far we can deep-dive into this space. All constructive comments are welcomed. Have a nice day
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The twitter that never sleeps?
Wow, what does twitter mean to us? A personal window into our contact’s daily musing throughout the day, a quick survey channel, SMS system, way to catch up, RSS feed... There are many ways to use these micro blogging services and the rules have been cove...195 weeks ago
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