A very straightforward question. Why a CEO must blog? There are two reasons that made the CEO blogging mandatory from the marketing point of view. First, a CEO is the best spokesperson of every company OK, the founder is the best spokesperson of every company, but if the one is not with the company anymore, the CEO is the best spokesperson of the company then. …
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Why a CEO Must Blog
http://www.positioningstrategy.com/demo_naujas/2008/04/why-a-ceo-must-blog/ -
David Packard Must Receive The Nobel Prize
http://www.positioningstrategy.com/demo_naujas/2008/04/david-packard-must-receive-the-nobel-prize/Marketing is too important to be left to marketing people For only this one quote David Packard must receive the Nobel Prize in Economics, or, at least, forever must be in Management Hall of Fame. Forever. Period. Too often General Managers are too busy with shareholders, unions, various meetings, production issues. …
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Don Norman missed the essence of buying
http://www.positioningstrategy.com/demo_naujas/2008/04/don-norman-missed-the-essence-of-buying/Don Norman, the famous author of Emotional Design: Why we love (or hate) everyday things, The Design of Everyday Things and few others recently wrote a column for CACM called Simplicity Is Highly Overrated. …
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Blogger Appreciation Day: Favorite reads
http://www.timpeter.com/blog/2008/04/15/blogger-appreciation...GrokDotCom Linda Bustos & Jason Billingsley Mary Schmidt Matt McGee Andy Beal Brian Clark Baratunde Matt Pace + crew B.L. Ochman Aaron Chronister Dave Young Rand Fishkin Roger Dooley Marshall Sponder Linas Simonis Avinash Kaushik Fred Reichheld Paul Williams Gord Hotchkiss Adele Revella Jim Novo Edward Tufte Amanda Watlington Mal Watlington Garr Reynolds Tom Limongello Olivier Favre David Armano Richard, Marshall, Sarah, Josh
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Time to Upgrade Your Reading?
http://blog.mattiaskindell.com/2008/04/15/time-to-upgrade-yo...Linda Bustos & Jason Billingsley Mary Schmidt Matt McGee Andy Beal Brian Clark Baratunde Matt Pace + crew B.L. Ochman Aaron Chronister Dave Young Rand Fishkin Roger Dooley Marshall Sponder Linas Simonis Avinash Kaushik Fred Reichheld Paul Williams Gord Hotchkiss Adele Revella Jim Novo Edward Tufte Amanda Watlington Mal Watlington Garr Reynolds Tom Limongello Olivier Favre David Armano
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