A Puzzle Marketer, per this blog’s definition, is a marketer who can piece together all of the constantly moving media channels, tactics, strategies, and technology solutions to help a brand grow. Puzzle Marketers aren’t traditional marketers. Puzzle Marketers understand that there are many complex pieces that go into an advertising campaigns. Today’s marketing can no longer be limited to the traditional one-way communication from a brand to a passive audience. This modern marketing has evolved into a two-way conversation that drives engagement on both sides. Audience attention span is spread thin between many mediums, often spending seconds to minutes on a particular message. It’s harder and harder to encourage customers, prospects, and employees to perform an action.
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If you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in the browser. In fact, it doesn’t stop when it looks good in every browser (FireFox, Chrome, Internet Explorer, and Safari). Let’s not forget too...2 weeks ago
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