Marketing essays for CEOs, entrepreneurs, and business owners. 35-year marketing veteran is an expert on how customers buy--and how to sell more by supporting their buying process. Author, speaker, consultant on sales and marketing.
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How to Beat Your Enemies
In your business life, you encounter several types of enemies. There are competitors, who are fighting for the same customers you’re going after, coming up against you in deals, telling those customers all about your weaknesses, and doing their best to ...5 days ago
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