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Spare Change

Nedra Kline Weinreich's two cents about how to use social marketing to make the world a better place

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  1. nweinreich
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  1. Engagement and Deliverance at the CDC, Part 1

    http://www.social-marketing.com/blog/2008/08/engagement-and-deliverance-at-cdc-part.html

    I can't attend humongous conferences like the American Public Health Association monstrosity; although there are an incredible number of sessions, only a small percentage actually apply directly to my own interests. Last week at the CDC's 2nd National Conference on Health Communication, Marketing and Media, I had the opposite problem. …

    13 hours ago
  2. Remembering Tony Schwartz

    http://www.social-marketing.com/blog/2008/06/remembering-tony-schwartz.html

    I just learned from Dick Morris that political and social media pioneer Tony Schwartz died this weekend. While he is perhaps best known for a TV commercial that ran only once but changed the course of an election (the Daisy ad) and his media work for other political candidates, he is also owed a debt of gratitude for his influence on social marketing as well. …

    56 days ago
  3. http://www.social-marketing.com/blog/2008/04/sticker-charts-for-40-year-olds.html#links

    Breeezy 1:00 AM | Permalink | | links to this post | …

    62 days ago
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