My New Favorite Website. July 3, 2008 | Tate Linden Who knew making graphs could be so fun - and reading them so educational? more graph humor and song chart memes I'm tempted to start a naming contest for the first two... Poor Bono and horsey... …
Blogs / Stokefire - Groupies - Thingnamer Blog
Stokefire - Groupies - Thingnamer Blog
An examination of naming, branding, and marketing issues... usually with a focus on recent news. Often not particularly illuminating, but always filled with words.
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My New Favorite Website.
http://www.stokefire.com/blog/2008/07/my-new-favorite-website.php -
Segway: Not Just for Geeks Anymore
http://www.stokefire.com/blog/2008/07/segway-not-just-for-geeks-anym.phpSegway: Not Just for Geeks Anymore July 3, 2008 | Tate Linden In terms of brand image, Segway has a lot of room for improvement. Sure, it is cool technology, and it can make trekking around a tourist trap like Washington DC a bit easier on the feet... but the fact that almost everyone riding one (or is it driving... …
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Help Stokefire Douse The Flames...
http://www.stokefire.com/blog/2008/07/help-stokefire-douse-the-flame.phpHelp Stokefire Douse The Flames... July 2, 2008 | Tate Linden A Stokefire relative - Darcy Burner - had her house burn down yesterday in Redmond, Washington. She and her family got out with their lives and their dog, but little else. Darcy is running for Congress in Washington's 8th district. …
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Cheese Puff Previews 2008 #1: UL-Monroe
http://joecribbscarwash.blogspot.com/2008/06/cheese-puff-pre...nondescript, anonymous conference brethren. Sister Louisiana-[Location goes here] school UL-Lafayette at least has the "Ragin' Cajun" thing going for them, but with ULM forced to bear an Arena League-esque nickname so generic they likely bought it in a black-and-white box reading "Nickname," I don't know how Auburn fans are supposed to keep them straight from the Arkansas St.'s, North Texas's, Tennessee Southwest's, or Northeastern Mississippi St. Tech--Pascagoula's of the world.
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Cheese Puff Previews 2008 #1: UL-Monroe
http://www.warblogeagle.com/2008/06/cheese-puff-previews-200...nondescript, anonymous conference brethren. Sister Louisiana-[Location goes here] school UL-Lafayette at least has the "Ragin' Cajun" thing going for them, but with ULM forced to bear an Arena League-esque nickname so generic they likely bought it in a black-and-white box reading "Nickname," I don't know how Auburn fans are supposed to keep them straight from the Arkansas St.'s, North Texas's, Tennessee Southwest's, or Northeastern Mississippi St. Tech--Pascagoula's of the world.
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From the Mailbag
http://nancyfriedman.typepad.com/away_with_words/2008/06/fro...draw attention to women's health, specifically heart problems, by wearing red," Christa writes. "I suppose being gored for women is the ultimate sacrifice." (¡Olé!) For more insights into unintended parsing issues (remember Pen Island?), check out Tate Linden's post on Putincups.com. "The umlaut is officially no longer hardcore," declares Dan Holbrook, who blogs at Language Is the People's and therefore knows about the heavy metal umlaut (aka "rock dots"), as in Mötley Crüe. He forwards photographic
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Niche Your Tagline
http://www.richesinniches.com/blog/?p=32Yet Geico has transformed a handful of unlikely words into a powerful, if likely transient, slogan. Here’s a test: plug your proposed tagline into Google’s search engine. Check the results. If your dream tagline is already working wonders for someone else, it’s not the right tagline for you! Try again! Email me to learn more about my new 12-month “Riches in Niches: How to Make it BIG in a small Market
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The Branding Blog » Naming Tip – Number 46 in a Series
http://thebrandingblog.com/branding/naming-tip-%E2%80%93-num...BrandingWire's posse of pundits biz solution plus Brand Strategy Insider BrandingWire Conversation Agent Customers Rock Drew’s Marketing Minute Servant of Chaos Sticky Figure StokeFire Strategic Public Relations The Brand Builder The Branding Blog The Lonely Marketer
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Whisper | Brand Strategy In The Real World
http://www.whisperbrand.com/blogOr is it a one-trick pony? Will Create Your Own Power Trip become as successful as What Happens Here, Stays Here for Las Vegas? Is it effective branding, or public relations? Is it branding, or a campaign? Here’s one opinion. Tell us yours.
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Word. Word. Word. (Yawn.)
http://nancyfriedman.typepad.com/away_with_words/2008/05/wor...Here’s a great exercise: take your tagline and put your competitor’s identity mark (logo) above it. Does it fit? Does it work? Then you have a bad tagline. Hat tip to Thingnamer's Tate Linden, who has more to say on the subject. ___ ¹ Notice the nuanced difference between this tagline and the one directly above it. I'll wait while you notice it. Have you noticed it yet? Take your time.
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Word. Word. Word. (Yawn.)
http://nancyfriedman.typepad.com/away_with_words/2008/05/wor...Here’s a great exercise: take your tagline and put your competitor’s identity mark (logo) above it. Does it fit? Does it work? Then you have a bad tagline. Hat tip to Thingnamer's Tate Linden, who has more to say on the subject. ___ ¹ Notice the nuanced difference between this tagline and the one directly above it. I'll wait while you notice it. Have you noticed it yet? Take your time.
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More strange things I found on the internet.
http://takedeadaimontherichkids.blogspot.com/2008/05/more-st...Hold onto your hats, fellow brides! You're not going to want to be out of the loop on this latest bridal fashion trend! "Savvy Sneakers"!! See below: Also available on the site, for the ease of those who like everything to be labeled as the thing that it is, this lovely t-shirt: I can't wait!!
61 days ago in Locker Room Towel Fights: The Blinding of Larry Driscoll by goliastipton · Authority: 2 -
Fritinancy
http://nancyfriedman.typepad.comimitative. It's a sea of green out there, nomenclaturally speaking: Green Seal, Green Points, Greener Gadgets Conference, Green Globes, even the Green Burial Council. Talk about lack of distinctiveness! Fellow namer Tate Linden has written about the perils of eco-clichés and his own semi-successful efforts to avoid them. Here, from the Times magazine, are four green-tech/clean-tech names that stand out amid the green tide: Blackle lies a bit thickly on the tongue, and it betrays its Google-wannabe-ism perhaps too
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