The Agitator

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For fundraising pros and non-profit leaders. Data, studies commentary on direct mail and online fundraising & advocacy, telemarketing, new media, donor loyalty & retention, planned giving, relationship marketing, and communications.

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  1. Finding Red Balloons

    Here’s a fascinating Defense Department experiment that nonprofits can learn from. DoD offered a $40,000 prize to whomever was first to locate ten red balloons placed in various locations around the US … some in very obvious places, some not so obvious. T...

    19 hours ago

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