UIE Brain Sparks

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The latest thinking and research in user experience, usability, user interface, and web design.

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  1. Visitors Are Not All The Same – Moving Beyond Conversion Rates, Part 3

    The electronics retailer, Crutchfield, has two kinds of folks who visit their site. One kind understands the value that Crutchfield’s incredible customer service brings and is very likely to make purchases. The other kind is a person who shops for the low...

    1 day ago

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