DataSong - Customer Insights blog
Welcome to DataSong's Insights blog: Customer Interaction Insights for modern marketers. We discuss marketing attribution, customer targeting, optimization, marketing planning & reporting, and other marketing tips and trends.
Recent blog post
Marketing Attribution: Is there really a difference?
Using big data for attribution has become increasingly important for data driven organizations to understand what’s working in their marketing lineup. Several methodologies have been used over the years to measure and give credit to marketing actions. Und...44 weeks ago
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