UpStream blog - Marketing Performance Management
Welcome to the UpStream blog on marketing performance management solutions. We discuss marketing attribution, optimization, triggered marketing, marketing planning & reporting, and other marketing tips and trends.
Recent blog post
Marketing Attribution: Is there really a difference?
Using big data for attribution has become increasingly important for data driven organizations to understand what’s working in their marketing lineup. Several methodologies have been used over the years to measure and give credit to marketing actions. Und...19 weeks ago
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