A great post on marketingprofs.com noted that a recent study showed that about 75% of consumers visit a company's web site to find information about products and services they're shopping for. I'd venture a guess that the percentage is even higher for brides, since they're shopping for things they've …
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Excellent Article About Web Site Quality
http://www.weddingyellow.com/marketing_tips/2008/11/excellent-article-about-web-site.html -
What Do eHarmony and Travelocity Know That You Don't?
http://www.weddingyellow.com/marketing_tips/2008/09/what-do-eharmony-and-travelocity-know.htmlOver the past couple of years, I've heard some wedding vendors boast that they've "figured out" that print advertising "no longer works" because "everyone I book finds me online." Believing they were eliminating waste, these self-styled leaders cut out advertising altogether, or restricted themselves to web advertising only. …
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Don't Take My Word For It ...
http://www.weddingyellow.com/marketing_tips/2008/08/dont-take-my-word-for-it.htmlWhen you're in the advertising business, it can be hard to tell your clients that the solution to their problems is more -- not less -- marketing investment. It can sound self-serving. But, more often than not, it's true. …
