World of DTC Marketing
The drug and medical device industries are under increased pressure from a changing marketing environment in which empowered patients are becoming consumers of healthcare. Even though all this is happening the drug industry continues to be stuck in old school marketing tactics that are outdated.
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Is the entire system corrupt to the extent that we can’t trust the data ?
In an interview on Friday, Dr. Jerome P. Kassirer, a former editor of The New England Journal, said the Record trial raised the question “whether the entire system is corrupt.” “To the extent that we can’t trust the data,” he added, “we are in jeopardy of...177 weeks ago
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