I of the Consumer
This blog is about marketing communications in the digital world. It offers advice to marketers and small business owners about branding and advertising in a world where each individual customer has much more power than anyone is used to.
Recent blog post
The Power of a Phone Number in Advertising
Last week, I tried to pay attention to allof the advertising that I was exposed to. Between the ads I saw on the subwayto and from work, the ads I encountered on various websites and search engines,the billboards I saw walking around New York City, and th...1 week ago
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