startup tales

A while back I was asked to instruct a course on commercialization. It made me think, “What valuable lessons can I give aside from talking about financials, intellectual property, funding, and case studies?” As someone who has been involved in startups for their whole career, I came to the conclusion that the best thing I could do was to give some vignettes of my positive and negative experiences in startups, how to recognize them, and when to run toward or away from an opportunity.