Advertising Channel

Bad PR and the Comedic Reaction

by Don Martelli — Video depict current state of the reporter and PR relationship when it comes to pitching stories and embargoes

Read the entire article

Featured Blog

The PR Finish Line

Food Label Smackdown

by Don Martelli

Times Brews Dunkin's

by Don Martelli

Hottest Advertising Blog Posts

• Android tools for developers for the Nexage mobile advertising platform

  
  GoMo News — Authority: 524
  In late December last year, mobile advertiser Nexage landed a big client in Reuters . Nexage now handles the entire mobile advertising inventory for the vast news company. The platform it does this through is AdMax - a “serving” platform that delivers ads to 35 different mobile ad networks around the world. ...
  2 hours ago

• Video: Sunderland’s Fraizer Campbell gets his boot stuck in the advertising hoardings

  
  Off The Post — Authority: 571
  Reasons why aggressive celebrations normally end badly #791Sunderland striker Fraizer Campbell was clearly frustrated at his prolonged wait for a first Premier League goal for the club. So when he did break his duck against Bolton last night all that pent-up anger was channelled into his goal celebration.Unfortunately ...
  5 hours ago

• Newspapers Over-Dependent on Advertising, Says Publicis Boss

  
  Voices on All Things Digital — Authority: 561
  By Jane Martinson, Reporter, guardian.co.uk Maurice Levy, the head of one of the world’s biggest marketing groups, Publicis, said today that newspapers must wean themselves from an over-dependence on advertising to survive the digital age. Speaking to MediaGuardian.co.uk at the start of the inaugural Abu Dhabi ...
  6 hours ago

• Fite joins AB Advertising Group

  
  SignOnSanDiego.com: Currents Health — Authority: 738
  Ryan Fite has joined AB Advertising Group in Carlsbad as director of sales and marketing.
  6 hours ago

• Profit Building In A Slow Economy

  
  The Publicists Assistant — Authority: 485
  As an online marketer, I know all too well how much there is to do when owning your own business. If you are looking at finding ways to build profit for your business, you may want to consider one or more of the following: Decrease start-up costs Create a mobile website Launch a mobile advertising campaign RSS ...
  7 hours ago

• Banner Ad Blueprint -Internet Marketing Schemes In Conclusion Discovered

  
  The Publicists Assistant — Authority: 485
  Pay per click advertising: If you want to place an ad with a search-engine in order to boost the publicity of the site than it is called pay for click advertising. But you can come up with a particular amount which you are willing to pay as remuneration for each click. The more money you are willing to pay the higher ...
  8 hours ago

• Yahoo Installs 3D Icon Near Bengaluru Airport: Return Of Outdoor Advertising?

  
  WATBlog.com - Web, Advertising and Technology Blog in India — Authority: 509
  Yahoo! has decided to go the old way of promoting itself via outdoor advertising. It recently installed 12-meter-long, larger than life 3D Yahoo! icon made out of ACP (aluminium composite panel) just near to the Bengaluru International Airport. The icon is not just a piece of metal, a simulation software was used to ...
  9 hours ago

• LifeLock pays $12 million to settle charges the company deceived consumers

  
  WalletPop Blog — Authority: 712
  Filed under: Identity Theft , Consumer Ally , Credit Reports LifeLock, Inc., which paraded its CEOs Social Security number on the side of a truck to bolster claims the company could prevent identity theft, reached a $12 million settlement with the Federal Trade Commission and 35 states over misleading advertising ...
  9 hours ago

• Chatroulette Advertising Rick-Roll of sorts:Mason Gentry, an...

  
  http://nudawn.tumblr.com/ — Authority: 515
  Chatroulette Advertising Rick-Roll of sorts: Mason Gentry , an art director whose work  can be seen here . Gentry confirms the cat, Buster, “was exposed to quite a few phalluses in making the piece.” Poor pussy. via Agency Spy
  11 hours ago

• How One Mobile Developer Created Its Own Local Ad Network To Boost Fill Rates

  
  paidContent — Authority: 779
  Like many other developers, uLocate works closely with ad networks to monetize WHERE, its free mobile app that is available on a number of carrier networks and Android, iPhone and Palm ( NSDQ: PALM ). But WHERE often struggled to keep its fill rates high, and when campaigns ran out, it had to use less desirable ...
  12 hours ago

• Local students win Advertising Federation awards

  
  St. Augustine Local News - Historic City News — Authority: 436
  Chris Smith, chair of the art department at Flagler College, congratulated graphic design students who won several awards at the 2010 American Advertising Federation ADDY Awards on Friday, February 19th at the Florida Theater in Jacksonville.
  13 hours ago

• Yahoo Search: Look Out Below, as Bing Gains Again (and Google Remains as Scary as Ever)

  
  BoomTown — Authority: 692
  Say this about the toolbar and distribution deals, which Yahoo CEO Carol Bartz keeps saying were too pricey for the Internet portal: They have certainly given Microsoft’s search offering, Bing, a very nice boost. In all likelihood, it is that and more causing Bing to make solid gains on Yahoo (YHOO), whose market ...
  13 hours ago