Auto Wrap Meets Art
Drivers have become accustomed to seeing ads on vehicles. Buses, small business trucks and vans can often be seen driven around covered in ads. Even regular people's cars have been wraped, but now innovative thinkers are wrapping their cars as art and creative expression. It just so happens that this extreme auto wrapping is a good way for artists and their sponsors to make some money, too.
Artist Alejandra Leibovich, aka Aleloop, worked with Metro Wrapz to completely convert her Mini Cooper into a colorful canvas filled with her own fictional characters and designs. Auto wrapping not only shows off her talents, but allows her to collaborate with local businesses who want some attention too.
This interesting twists on car wrap mobile advertising have made cars more like spectacles than every day vehicles. Leibovich, for instance, has taken her sponsorship opportunities to the next level by hiring performers to jump out of her art-wrapped car and perform various tasks. It can look like a mini flash mob at certain stops.
Sponsors benefiting from this movement include a drink product company, clothing company, and restaurants. In Miami, Leibovich has arranged to showcase ten wrapped Mini Coopers by parading them through parts of town. This could be a great thing for sponsors, who just want to get the word out about their food or other products.
It's interesting to see a relatively new form of art merge into profitable business deal. Artists can promote their own designs and creative works, while businesses benefit from catchy adverting. One of the Miami restaurants Leibovich works with will feature a dish inspired by the wrapped Mini Cooper. Another sponsor, a food truck, will also offer a special menu item, and follow the Minis on tour. This idea proves that cross-promotion can be a work of art.