Burberry, Blackberry & Nabih Berry
Every person himself holds the secret as to whether that Burberry they’re wearing is a fake or not. Of course there’s also that salesperson who sold you the piece, but then again who’s counting?
I used to wonder what makes brands successful in Lebanon. Is it their global positioning, their massive advertising or their prices? I am sure you’ll find perfect arguments and perfect case studies depicting why each of these might be the ideal reason behind their success. But the truth is, there's a much simpler factor that beats it all to the ground.
Take Burberry, for example. It’s everywhere. Bags, shirts, polos, coats, ties and all sorts of shoes. And if you’re a university student, you’re more likely to have the brand in your face everywhere you turn. That’s easy, you know somebody is wearing Burberry not because they claim it, or you’ve been with them on shopping day, but simply because it shows. That trademark stripe is what made the brand hit commercial success; everybody can tell you’re wearing Burberry 100 meters away! Ninety percent of people who wear Burberry cannot recognize its logo, they can only identify its stripes. The same goes for Ralph Lauren’s Polo. The newly released polos have a magnified logo, probably 3 times bigger, and if you’re wearing one, chances are everybody in the room knows what brand you have on.
I don’t see Hugo Boss being that popular, or among people’s favorites, but think about it; you need to lift somebody’s shirt and look on the inside to notice the brand name. Otherwise, no one will know you have a Hugo Boss sweater on.
How about the BlackBerry? Not the fruit. Ironically everybody knows what a BlackBerry is, but I bet few of them know what the fruit actually looks like.
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