Content Creation is Number One Source for Traffic Generation
A recent analysis by inbound marketing firm Hubspot found that content creation through blogging, ebooks, and white papers generated more website traffic than all other methods combined.
Recent changes by Google in the way they rank websites on search engine results pages (SERPS), giving websites with fresh content higher rankings, appears to corroborate Hubspot’s findings. Content really is king.
So does that mean you should abandon your other traffic generating methods such as PPC, SEO, and social media marketing and focus just on creating fresh content? Not at all. In fact, if you’re smart about the way you create your content, you can take advantage of cross promotion of that content via automatic updates to social media profiles and smart use of tags. A good example is Technorati, which offers content creators a great way to promote their content through RSS feeds and tags.
The reason blogging works so well at driving traffic is because it allows you to target the keywords and keyword phrases that people are searching for. A single web page can only be optimized for a handful of high value keywords. And if there is a lot of competition for that high value keyword, you have much less chance of ranking high in organic search results. But if you understand keyword research and know how to write copy to include high value keywords, then you can take traffic away from your entrenched competitors.
But it gets even better when you understand the importance of link building and anchor text. Search engines give a lot of weight to pages that have a lot of links pointing back to them. It signals to the search engine that this page is important. This goes for internal links as well as external links. Anchor text is simply using keywords as links as opposed to the standard click here. By creating links out of the text rather than just writing about it, I double or triple the value.
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