Does Your Tweeting Need A Buffer?
Have you heard about Buffer? Buffer is an application that makes tweeting easier. If you’ve used apps like CoTweet or Hootsuite, you’re used to publishing services that allow you to schedule Tweets to be posted on different days and at different times.
Buffer is different, though, in a few important ways. For starters, it gives users a Chrome extension (or Firefox bookmark add on) that allows users to save links that the find while surfing to Tweet then or at a later time. As a browser who views hundreds of pages in a week, I like the idea of simplifying my tweeting process and not having to open Twitter to post a link.
The second is that the tweets are randomly scheduled so that your followers don’t get overly annoyed with your super-sharing. When you install Buffer, it sets four random times and then allocates your Tweets over them. Users can set them and tailor them as they wish.
And the third is a smaller feature that suggests Tweets that you might want to post. The engine currently populates your stream with inspirational quotes from the likes of Steve Jobs.
There are also nice options to add multiple accounts, some good analytics and Bit.ly incorporation. In my first 24 hours using the application, it’s been incredibly simple, intuitive and helpful.
Joel Gascoigne, one of the founders, took a few minutes to answer five of my questions about Buffer after using it for 24 hours. Here are his responses:
In 140 characters or less, why should a Twitter user start using Buffer?
'With Buffer, you can Tweet more without annoying your followers. Add great content you find to Buffer and we share it on an ideal schedule.'
Buffer makes it incredibly easy to store, schedule and share Tweets and unlike other publishing platforms (CoTweet as an example), the scheduling has been taken care of with random times to Tweet. Are these times based on data that you've collected (i.e. optimized based on best time to Tweet) or simply random?
'Our current times are based on data we've researched, with an element of our own experiences. What matters most to us is to leave our users in control. We therefore keep it is super simple for them to go ahead and adjust the timing to their needs.'