Don’t Believe if You Hear This About Social Media
Social media marketing is definitely catching the attention of all businesses but there is still some hesitation, some misconceptions, some fear and some non-clarity in terms of how to go about with social media, what to expect and when to expect.
This post tries to demystify top five myths about social media:
Myth #1: Social Media is Easy
I often hear this: “I have hired interns for managing our social media. They are very tech-savvy so I am sure they will do a good job at that.” Yes, using the social media tools is very easy, but it requires business understanding, product knowledge, customer orientation and service attitude to be able to effectively manage the social media strategy of any business. It’s not about posting “updates” or “tweets”. It’s about communication and engagement.
Myth #2: Social Media Gives Immediate Results
Sure, social media definitely has tremendous power in terms of giving viral effect and it can definitely happen for some campaigns. But you cannot expect great immediate response every time. Social media is about building a loyal following and providing them relevant information. This cannot happen overnight. It requires steady and consistent efforts. So don’t quit your efforts if you “have not seen results in a month”.
Myth #3: Social Media ROI Can Not be Measured
If you have set right expectations and have an accurate strategy in place, social media ROI can certainly be measured. The ROI will be in terms of qualitative and quantitative benefits – which can be measured through many methods such as comments, fan following, revenue, leads, visits etc.Continued on the next page