Facebook for Businesses Launches
In an effort to keep pace with Google+ and its business unit, FaceBook has announced a special unit to help businesses advertise with FaceBook as well as maintain a presence on the social networking giant. FaceBook is not used to having to keep up with the competition, but now with the success of Google+ it is being pushed. We are beginning to see a feature war in the process as both services reach out for businesses and the lucrative advertising they bring with them.
This can work in both directions for the digital agency. FaceBook’s dominance might make some firms think the digital agency is not terribly important as long as there is a FaceBook presence. This launch will make that presence easier to maintain and create, allowing the digital agency to be cut out. Of course, the entrance of Google+ might cut against this notion as FaceBook’s dominance is now threatened. The digital agency can benefit from this change, however, because this is just the opening salvo in an appeal by both services to capture the business sector . That feature war will probably make advertising less expensive and spur innovations making those same, now cheaper advertisements, more effective. Engagement has never been easier and that makes the efforts of the digital agency easier and more productive.
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