Is Your Kid The Next Orabrush YouTube Star?
It’s not every day that someone who made a YouTube video with over 14 million views asks you to send them a video, so they can make you famous, too. One of those days has arrived, if you are a boy or girl between the ages of 4 and 8.
Orabrush, the dental hygiene company with the unique tongue-cleaning device of the same name, has the second most-subscribed sponsor channel on YouTube, due to a quirky series of weekly tongue health videos starring product pitchman Austin Craig (pictured above.) Videos feature Craig and other characters, including Morgan the Tongue. The series itself has over 38 million YouTube views.
Now Orabrush is sending out an invitation to aspiring child actors between 4 and 8 years old, to win a chance to star in their own recreation of the viral ‘Bad Breath Test’ video starring Craig. To enter, simply upload to YouTube a 30-second video of you impersonating Craig in your favorite part of the famous video, then submit a link to it, so they can review your submission. Of course, this will likely require some parental assistance...
“Nearly two years ago we first put the ‘Bad Breath Test’ video onto YouTube which really kick-started our success, thanks largely in part to our very passionate and involved fans,” said Jeffery Harmon, chief marketing officer for Orabrush in a recent media release announcing the casting call. “Remaking our milestone video is a great way for us to celebrate these accomplishments,” Harmon added.
Orabrush’s weekly video series was named by YouTube as part of “the videos that defined 2010,” and Advertising Age has recognized the company as having one of the top 10 social media campaigns last year.
Earlier today, I spoke with Jeffery Harmon, Chief Marketing Officer, and asked him what qualities in a future star the company was seeking. Orabrush is looking for a cute kid “packed with personality,” according to Harmon. With dozens of video submissions already in, Harmon admits that the special qualities they first thought they were looking for in a new child star have evolved as they’ve enjoyed the unique personalities they’ve seen in the 30-second spots received thus far.Continued on the next page