Let's Talk About The Buddy Group
Social Media is more than the sum of its two words.
A phenomenal example of this is a business called The Buddy Group. This is not just any business this is a digital engagement agency. Through the successes of their 55+ projects, The Buddy Group has helped to provide a much needed third dimension to the internet world and everything on it being categorized under the reigning label of power right now; Social Media.
Chief Creative Officer, Bryan Boettger, sits down and breaks it down for those who are at the very least interested spectators.
The Buddy Group was founded in 2005, there job is simply put, to help companies engage their perspective consumers in ways that operate outside the scope of “the black box.”
"We've never believed social was an isolated expertise. That's why we have an 'audience engagement' team instead of a 'social media' team. Our audience engagement strategists look at the psychology and sociology of broader human behavior and how it applies to diverse online communities."
A great example of their success was Freecreditscore.com’s sponsorship of SXSW. The Buddy Group used the music side of the brand to connect with consumers. In a pop-up blog, consumers were given the opportunity to get “the score on SXSW” through 100 posts in 100 hours, 24-hours a day. The content included coordination of guest posts, Austin food reviews, concert reviews, band reviews and on-the-street capture of photo of video from SXSW. This pop-up blog resulted in a 94% lift of brand impression on Facebook and Twitter, a 16% lift in followers on Twitter and 751% in clickthroughs and a 37% increase in YouTube video views.
Pretty cool, right?
In a world where growing internet privacy concerns continue to loom, will companies have to find other ways to engage their clients without trying to learn everyone’s internet rap sheet. There is more than one answer to that, one answer would be yes. Is there anything truly wrong with learning about consumers?
"As unsophisticated as it might sound, companies really just need to look at the 'creepiness' factor. Are you doing something that would be perceived as 'creepy' by your customers?"
Continued on the next page
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