Local Citations Are Important to Your Local Business Listing Optimization

Author: Chris Marentis
Published: February 13, 2013 at 8:04 am

If you have not figured it out by now, local citations, geo-targeting, local business listing optimization are the hot and trending online marketing approaches garnering all the attention and brow sweat these days. Local internet marketing services and experts have all begun to focus heavily on local search engine marketing and local citations in particular. The trend towards local, of course, was started by Google, when it heavily turned its attention to fostering local search results. Google went so far as to allocate prime, first page of results spots to local business listings.

What is Local Citation?

A local citation is described as a “mention” or reference to your business name, address, and/or phone number on websites and pages. These local citations do not even need to be backlinks. The reference is enough to help build your site’s authority. These local citations all tie back to your local business listings and then through to your business’s website, so it’s important that all pieces involved are correctly interconnected.

A simple example of a local citation is when an online yellow pages style directory site lists your business name, address, and phone number without linking back to your site. Other common examples of local citations include websites, such as local business associations, or your local chamber of commerce that will display your business name, address, and phone number on their pages for reference. Again, even the mention will build authority. Whether or not these local citations link back to your site or not does not matter, if they are used correctly.

The Influence of Local Citations and Local Business Listing Optimization on Search Engine Results

Local citations make up a portion of search engine ranking algorithms. This means search engines consider local citations, when determining a web pages relevance to a search. If you over simplify the explanation of the importance of local citations, you can say that (all other ranking factors remaining equal) a business with more local citations will most likely rank higher than a business that has fewer local citations.

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Article Author: Chris Marentis

For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses …

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