Mobile a Process and a Reason [Inforgraphic]
The most significant disruption to advertising and marketing is a process, not a platform.
As our ability to connect continues to evolve, so does our perception of messages and what “is” appropriate content. What has changed? We want to control content and connections, effortlessly sharing and defining our role within a reciprocal process, which did not exist when brands ran the show.
It’s not just the way we connect via Mobile that is driving this change; it’s the reason we are connecting, more often, and for longer periods of time.
Mobile devices have become a Life-Tool!
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