Mobile a Process and a Reason [Inforgraphic]

Author: Deanna Lawrence
Published: September 30, 2011 at 3:53 am
Share

The most significant disruption to advertising and marketing is a process, not a platform.

As our ability to connect continues to evolve, so does our perception of messages and what “is” appropriate content. What has changed? We want to control content and connections, effortlessly sharing and defining our role within a reciprocal process, which did not exist when brands ran the show.

It’s not just the way we connect via Mobile that is driving this change; it’s the reason we are connecting, more often, and for longer periods of time.

Mobile devices have become a Life-Tool!

Continued on the next page
 
 

About this article

Profile image for pallino1021

Article Author: Deanna Lawrence

Guardians of transformation through user experience, collaboration and data-driven design We believe that the Co-Creation of a brand’s potential requires “People” to be a part of the process. Using Mobile and New Media, we help you to stay connected and enable the role of People. …

Deanna Lawrence's author pageAuthor's Blog

Article Tags

Share: Bookmark and Share