New LinkedIn Ad Unit Needs Work
If you've been on LinkedIn in the past few weeks, you might have noticed a new type ad unit. The unit pulls in your LinkedIn profile picture and name and recommends a company that you should follow. On the next three impressions (even if you don't engage), the ad will refresh and continue to ask for more information about your profile (tips). In a way, the unit is a bit like a Facebook Reachblock but more aligned to be tailored to the user (vs a mass-targeted unit).
While this might seem like a nice idea for companies with roles looking to fill on the site, it seems as if the technology is still in beta.
For example, the first execution that I saw recommended that I follow Mercedes Benz. While this is a nice thought, it matches none of my LinkedIn profile data. Of all the companies that they could have chosen - ad agencies, media networks, digital hubs - they choose a car brand. If I was looking for a chance or to jump client side, maybe this would be nice, but to me it seemed out of place - not relevant. A problem for an ad unit that is trying to be smart.
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