OK, Google...#WTH? - Page 2
Hmm...let’s break this down. “Google+ optimized services” include Google.com, the Android Marketplace, and YouTube, so in reality the hard numbers can’t be attributed strictly to Google+. In a view from outside the company, a report released last month by ComScore, says Google Plus users spend about three minutes a month on the social network. By comparison, ComScore says that people spend an average 405 minutes a month on Facebook, the service Google Plus is trying to displace.
So to what does Gundotra attribute Google Plus's success? Advertising. He says that Google ads, where someone has clicked the +1 button, currently yield a 5 to 10 percent click-through-rate uplift on any ad for a company that has the “social annotation” on their websites.
Ok, how many of you are actually clicking on that fun little +1 button? Rarely? Yeah, me either.
What I do find compelling, is that Gundotra went on to explain in that NYT interview that G+ ads differ from other social competitors ads, (such as Facebook and LinkedIn), as the Google+ ads serve up a “socially enhanced ad at the time of intent” rather than a randomly placed ad that pops up in your social feed after you mention a particular topic. If I am searching for a new #iPad case and people in my Google Plus Circles have +1’ed a particular one, Google will serve me the ad for that case. The current flaw with that theory? I’m not utilizing my Google Plus Circles, and no one I know is sitting around clicking +1 buttons. #FAIL.
At the end of the day, like all good things, use and appreciation of Google Plus is going to take some time. And if that doesn’t happen soon, it seems Google will continue to be content with politely bullying us around the playground until we all hop on the seesaw.
I'm interested in what you think. Are you using or do you plan to start using G+?