Photos are the Key to Convergence of Mobile and Social - Page 2

Author: Deanna Lawrence
Published: November 18, 2011 at 6:59 am

We are curious…

We love conversation and comments. We want to be heard and understood. Photos create a message that is not lost in translation and instantly inspires a reaction. Within mobile and social, brands must enable the voice of people. Images offer an ideal way for brands and people to connect. Recent updates to Facebook photos allows you to add captions and location details to photos immediately. Most are taken and uploaded via mobile.

On average people are uploading more than 250 million photos on Facebook every day

More than 350 million active users currently access Facebook through their mobile devices

This week at the GSMA Mobile Asia Congress, Facebook’s VP for partnerships and corporate development, Vaughan Smith, spoke about their expectations for mobile. “We expect our next billion users will come primarily on mobile”. It is likely that photo sharing will become an important element of Facebook’s mobile growth scenario.

Other photo sharing sources...

Skylines analyzed over 24 million photos that were posted to Twitter between October 22 to October 29, shared through Instagram, Twitpic, Twitter’s photo sharing service and Yfrog.

So, when was the last time you looked at a brand on mobile? Have a look at the number of photos uploaded to Coca-Cola's Facebook page. How many do you think were taken and shared via mobile?

For more: Convergence of Mobile and Social Media

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About this article

Article Author: Deanna Lawrence

Guardians of transformation through user experience, collaboration and data-driven design We believe that the Co-Creation of a brand’s potential requires “People” to be a part of the process. Using Mobile and New Media, we help you to stay connected and enable the role of People. …

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