Pictures That Link a Thousand Words: Interview with ThingLink CMO, Neil Vineberg
The All Facebook Conference isn’t just all about Facebook. Really, it’s “All Engagement,” and this week’s conference was host to lots of exciting products doing just that. The trick is discovering the most interesting and playing a little with their tools.
ThingLink is one such company. I met with CMO, Neil Vineberg over a fruit and sandwich box lunch. Half way through the conversation, I'd forgotten all about my chocolate chip cookie. The company's sweet spot plays along the lines of the highly overused adage, “A picture is worth a thousand words.” With ThingLink, however, the expression goes far beyond cliche and into measurable engagement. Those thousand words are literally embedded into the picture you’re sharing online.
ThingLink’s "Interactive Images" offer a highly engaging discovery experience for viewers. The company offers wide array of popular video and audio players, store, social, retail, and map tags. In summary, product features include:
- IMAGE EDITOR - Add promotional content, video and sound players, sales and social tags, and more to any image.
- FACEBOOK IMAGE APP LAUNCHER - Build and launch an interactive image APP for a business Facebook page.
- BRAND ICONS - Brand images: Feature icons, logos, emoticons and more - as dots (they call ‘nubbins’).
- GROUPS - Collaborate on editing with account groups. Store and share images by team, client, project.
ThingLink images work on standard web and mobile browsers. While the company’s editor tool is proprietary, viewing and reading these images is not. This makes these images widely accessible, and readily sharable. In an online ecosystem where fresh content is king, ThingLink's images deliver a fresh user experience from a static asset. This is good for your brand's user experience in keeping them engaged, as well as being favorable for SEO.
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