Shiny Ads Partners with Canadian Broadcasting Corp on Unique Ad Platform

Author: Geoff Simon
Published: June 28, 2012 at 2:52 pm

The Canadian Broadcasting Corporation (CBC) has partnered with Shiny Ads to provide CBC advertisers, and new small to medium-sized businesses, a new self-serve ad platform allowing them to buy digital ads on CBC.CA.  According to the announcement made this morning, advertisers can now use Shiny Ads' intuitive interface within the CBC website to purchase digital advertising campaigns using Shiny Ad's award-winning self-serve platform. 

With deep roots in local Canadian markets, the national public broadcaster is considered one of the countries largest cultural institutions. The "Mother Corp" as it's sometimes referred, is the only Canadian domestic broadcaster to offer diverse and cultural perspectives in English, French and eight Aboriginal languages. 

Alan Dark, CBC Revenue Corp. Executive Director stated, "We're pleased to be partnering with Shiny Ads on this innovative initiative. CBC is committed to serving local communities across Canada, and this enables us to provide a seamless and effective experience for local businesses to engage their customers through the CBC platform."  

The Shiny Ads integration allows businesses that previously couldn't afford large media buys, or had graphic designers on staff for creative, the ability to scale their spending and target their audience more closely without any special industry knowledge.  From within the CBC website advertisers can generate or upload creative, refine targeting, choose locations, purchase ads, and track performance from an easy to use interface.  

Shiny Ads founder and CEO, Roy Pereira said, "CBC's commitment to Canada's culture and communities is unmatched, we're proud to partner with CBC to make ad purchases easily accessible to the thousands of Canadian small to mid-sized businesses who see CBC as an excellent way to reach their target audiences.  With popular original programming, sports, news and local community coverage, the CBC has been serving the Canadian market for the past 60+ years.

Discover CBC's digital content at, and to find out about Shiny Ads self-serve platform, visit


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Article Author: Geoff Simon

Geoff Simon is currently the owner/operator of Simon Search Marketing, a small search marketing firm in Los Angeles, CA. Previously Geoff worked in a content optimization, search analyst role at Disney Interactive Media Group, Intermark Group and G2 Direct & Digital. …

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