Study Shows Brands Use More Stock Images on Social Media Profiles

Author: Geoff Simon
Published: January 31, 2013 at 2:29 pm

Dreamstime, a stock photography site, posted the results of a survey from 1,100 designers to reveal their preferences on using stock images. Among the questions asked were, reasons for using stock photography, most popular type of image requests, and how often images are needed. Some of the results are discussed below, but one interesting finding was the increase in brands using stock photography to represent them on social media sites like Facebook, Twitter and others.

Since Facebook Timelines was introduced, which changed the layout of brand pages to show more imagery, and Twitter as well with enhanced images in profiles, brands have been trying to figure out the best way to represent themselves in pictures. While many have used variations of their offline or web site branding, some have taken it a step further and created custom graphics designed specifically for each medium, and yet others have used images taken at company events to represent them.

 The survey conducted by Dreamstime revealed some things we probably already knew. The first is that people want affordable, high-quality images. These two factors were the top features of stock images people look for when purchasing. With quality being the most important feature for 37% of people, and affordable pricing being the most important feature for 35%.

 Other interesting results include the demand for images in the work-related category to be what respondents most want to see more of. This includes images of seminars, meetings, and office environments in general.

"The survey results confirm that people currently continue using our images in the business world, however we see the beginning signs of businesses starting to allocate significant resources for more stock photography to represent their brands on social media sites …it’s a natural progression based on current social media trends," said Serban Enache, CEO and Co-Founder, Dreamstime. "We think that businesses will see the advantage to this approach because these images already have the proper licensing, versus photos received from random sources which can often cause liability issues."


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Article Author: Geoff Simon

Geoff Simon is currently the owner/operator of Simon Search Marketing, a small search marketing firm in Los Angeles, CA. Previously Geoff worked in a content optimization, search analyst role at Disney Interactive Media Group, Intermark Group and G2 Direct & Digital. …

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