The Coca-Cola iPad App is The Real Thing
Early in app history, Apple drummed into us the saying, "There's an app for that." And if you're like a lot of iPad users, your collection of apps is continually growing. For a few dollars a pop, apps can increase your productivity, make you more creative and keep you entertained. Some apps though really stand out. Some have a wow factor, "A set of properties belonging to an object that pleasantly surprise a watcher." That's exactly how I feel about the Coca-Cola iPad app created by Assouline which celebrates Coca-Cola's 125th birthday along with an illustrated book, which is also available in a limited special edition.
The Coca-Cola iPad app grabs the user. As you swipe the pages, you find yourself taken by surprise by pictures which come alive with moving elements, photos with features such as streaming water, revving motors and clinking bottles, and small red coke bottle icons indicate when there's a video to watch.
Of course, Assouline had great material to work with, the iconic and vintage ads are nothing short of beautiful and awe-inspiring.
All brands should be so lucky to be in business for 125 years and have beautiful ads, film memories and pop culture to show for it. The pièce de résistance for iPad app buyers is not only knowing that you're getting material from a $65 book for a mere $4.99--but that you are also receiving a truly exciting user experience. Want to see the app in action before purchasing it? Check out the YouTube video.
App development is a growing field, and businesses of all kinds are discovering that apps help expand their reach, compliment their products and services, and are meeting users where they're hanging out. In the case of the Coca-Cola iPad app, the pages come to life before the users eyes and are a compelling way to have viewers engage with the content.
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