The Computers Are Coming!
The computers are taking over!
If you expect your local Sunday paper to advertise the best deals in town, you may be looking in the wrong place.
On Tuesday, the Wall Street Journal reported, for the first time ever, more money was spent on online ads then on traditional print advertising. Our days of clipping coupons for ground beef may be numbered.
As reported on Monday by eMarketer, the digital research firm says in 2010 online advertising surpassed $25 billion dollars, compared to the $23 billion dollars spent on traditional print advertising.
That is a lot of meat coupons.
According to the company Forrester Research, people spend as much time online as they do in front of their television. Interesting enough, TV viewership has remained constant while time listening to the radio and reading newspapers has declined steadily since 2004. As a matter of fact, newspaper ad revenue is almost down half from $50 billion in 2004 to $23 billion reported for 2010.
Experts agree that online advertising will continue double digit growth through 2014 when it is expected to surpass $40 billion.