The Cure for Writer's Block - Interview with Gregg Freishtat, CEO of Scribit
Today, more than ever, empowered consumers can choose what they read, watch, and share. The pace of U.S. life is fast, there's an abundance of new media to entertain us, and we now have the technology to be extremely selective. No longer are we enthralled by flashy banner ads, as much as we navigate past them. And with our DVRs, we skip ahead through commercials.
This shift from traditional marketing methods like print, radio, direct mail, and telemarketing requires that marketers produce and distribute quality content to keep their followers engaged. Once a brand has built a connection with a consumer, they must continue to remain interesting to him or her.
Doing so correctly, furthers the sales process. Failing to do so, sends prospects elsewhere.
It's difficult for organizations to consistently create fresh, compelling content all the time. As a journalist, even I have a hard time keeping up. Scribit, a massive, new compelling content marketplace, solves this problem. I had the opportunity to speak with the company's CEO, Gregg Freishtat at the Content Marketing Strategies Conference, hosted by Dlvr.it. Gregg's company changes the way businesses find and share content.
"We are the only company to provide instant access to millions of full-length, rights-cleared articles, videos and photos from the Web’s best publishers for use in online and social marketing," Gregg explains. "From 'how to' articles and opinion pieces to videos and pictures," he continues, "if it's interesting to your customers, Scribit finds it and makes it insanely easy to publish it to your website and social pages."
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