The Keys to Good Medical Website Design (Part 4)
If I had a nickel every time a doctor told me: “my cousin is designing my website..."
As a physician, dentist, allied health professional, 70% of your business after 2011 will depend on having a successful online office, a functional medical website. Essentially, 70% of your patients will interact with your practice virtually before even picking up the phone or writing an email to schedule an appointment.
Are you certain you’d like to take the risk that your medical website will not be functional, updated, or without spam? In 3,300 consultations in the past 8 years I can’t stress enough that business is business, and a medical practice should be the cream of the crop when it comes to business.
Fact #1: If a patient transmits an email in non-secure form and it is intercepted by a hacker, the doctor’s practice is liable for it. Lawsuit is pending. There are actually people out there that are looking for forms that are not secure!
Fact #2: If a medical website is down, a patient looking for medical education goes to your competitor.
Fact #3: If your patient testimonial offers a “cure” and you’re not able to cure every patient, you’re liable for damages. You’re liable for false advertising. Yet patient testimonials are the most powerful way to speak about a medical or dental practice.
We’re talking about a level of trust, interaction, and expertise that cannot be matched by any other industry, yet medicine today is the greatest example of what a business should not be. Why are medical and dental practitioners the worst examples for business in the world? Medical schools and residency programs. What are we teaching our doctors?