Think Insights, Google's Hub for Marketers, Ad Agencies

Author: Rahul Manekari
Published: March 16, 2013 at 7:02 am
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Google has launched the one stop portal for small business marketers and advertisers, called Think Insights. This portal provides bite-sized looks at how markets are trending and provides insights on digital agencies' efforts.

Google has always been innovative in technology and social media; now the big search engine giant is making the move to serve millions of business. Through Think Insights, one can learn about the latest research in digital marketing, creative brand campaigns and various useful products and tools.

The main aim of the portal is to provide weekly articles on insights on different markets. Advertising media can take advantage of this portal and improve their capabilities and refocus their efforts. Some recent features articles from the portal include:

  • Hyundai Elantra: Driveway Decision Maker - This article uses a combination of Google Maps Street View, projection mapping and real-time 3D animation.
  • YouTube Ads Leaderboard - The YouTube Ads Leaderboard was launched on February 2013, and this article shows the impact on a variety of companies using it.
  • "This is just the inspirational way to speed up your business. "Think Insights" is the productive way to collect the most valuable information which may lead to great success for digital media." - Mark, Operation Manager, Dirjournal

      "We built google.com/think to help you do it all—stay up-to-date on the latest in digital marketing, arm yourself with data to support your business cases and create inspiring campaigns." - Lisa Gevelber, VP, Americas Marketing.

    Another great article covering complete Mobile search Moments shows an infographic containing the yearly analysis of how the smartphone has changed digital media usage. Explore the site and don't forget to subscribe to Think Letter for a monthly round-up of their most popular content

     
     

    About this article

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    Article Author: Rahul Manekari

    A curious techie who like to legwork on various technology gadgets and software. A software Developer by profession and a blogger by his likeness. IT Graduate, Ex Microsoft Student partner, Microsoft India Rockstar and an official contributor at …

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