Turning To Calls For Leads
Does anyone remember the good old days when you could walk into a barber
shop and be able to somehow, through casual pragmatic conversation, generate a lead on someone to change your timing belt? Or when you could walk into a grocery store and the products seem to speak for themselves without the need for aisle-crowding displays?
We have gone from the traditional 'grass roots' type of advertising venues to the world wide nightmare - clicks, invalid traffic generating links, dead email leads. And, had nothing evolved soon, I truly believe that more companies would fall by the way side than ever before.
Now enters Pay Per Call. A newer, happier medium for companies that want live, viable leads that will produce a higher chance of sale closure than most any other ad medium around - short of a Superbowl Ad.
With Pay Per Call, affiliates can promote a creative or ad through more channels - radio, publication, and so on. Although it seems that costs can be higher for advertisers, consider this: all the money you tossed away in wasted email campaigns, useless lead generation and fraudulent data can now come back to you twofold. Besides, it is rather difficult to cheat a caller ID, and even if you could, you won't pay for untracked calls regardless of what the outcome is.
From here, it can only get bigger. Mobile advertising is rising, which means short message service ads can be loaded with a phone number that you can 'click to call' and generate your leads in that manner. Skype may come on board with some sort of clever VoIP marketing method. In any case, the Pay Per Call method of promotion is definitely the easiest to promote, least fraud attractive and the most cost effective on the market today. If lost somewhere in the advertising zone, consider using this method of promotion in the forefront of your campaigns.
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