Why Are Some Bulk SMS Providers More Expensive Than Others
Ever notice when you get a quote for bulk SMS or bulk MMS and you break it down it sometimes it can be as low as 2 cents per SMS for one provider and then 9 cents per SMS from another provider?
Then both claim to be the lowest and most reliable?
Well in essence its actually sort of true. But the pricing and reliability values need to be measured in a fair manner. Most cases its not apples for apples its actually apples for oranges and here's why.
I'll use the Asia Pacific market as I know that best, but this applies globally.
If you're in Australia, New Zealand, Philippines or an APAC country you have two options to send and receive messages. You can use a local gateway provider which connects to major telephone companies and is under the local laws and anti spam laws for messaging, or you can go international and use a rogue provider who don't fall under your country's laws and take multiple routes (known as echo routes) to get your message to the recipient.
In the first case when you or a business sends a message it shoots from your phone to a gateway, is redirected to another, then goes to the recipient, usually in under 10 seconds with a 95% reliability (we like to say 100% but nothing is perfect.
If you go via an international provider to get a cheaper rate (and its cheaper for a reason) your message shoots off from your phone goes to a gateway in Australia is sent overseas to a country, then maybe two more if you're lucky, then comes back to an Australian gateway and comes to your phone. This can take up to 10 minutes and in most cases has a 70%-80% reliability - meaning sometimes your customers don't even get the message and yet you still pay for it.Continued on the next page